International-standard real estate operated by a reputable corporation is a “branded” item bought by the rich to accumulate assets and make long-term investments, or simply to enjoy the royal life.

Different from conventional branded items such as fashion or accessories, branded real estate is not a “consumable” product, but is often seen as an asset that accumulates and increases over time. People who play real estate also consider buying real estate “brand” as a hobby of class.

Assets increase profits non-stop in the future

The super-rich see branded real estate as a type of property because brand name projects are often located in the most prime locations in big cities. This is one of the factors that ensure that the value of this property will increase over time.

In addition, the Savills Branded Residence 2020 report shows that the endorsement of famous global brands also contributes to the 31% difference between the average price of this product compared to luxury real estate, unbranded.

To the west of West Lake – Hanoi, the Starlake apartment complex was built and secured under the famous Daewoo E&C group consisting of 603 luxury apartments in three 24-storey towers, from 2 to 4 bedrooms, each unit. Starlake-branded apartments are all equipped with luxury furniture and home appliances of famous names in the world with an area of about 91m2 of two-bedroom apartments to 154m2 of 4-bedroom apartments. Starlake also has “limited” goods up to a million dollars, which are super luxury Duplex units.

Through a history of nearly 100 years of development, branded real estate has also shown good resistance to market events and crises. In 2020, amid economic turmoil caused by the epidemic, more than 100 brand new real estate projects was still be in operation globally. Starlake Luxury Apartment Complex is also a typical example of the ability to challenge the crisis of branded real estate when the pink book which is constantly handed over to residents and the selling price has not shown signs of decreasing at the time of the global financial crisis.

Brand name goods that is worthy of the class

In addition to the lasting value over time, branded real estate also shows clear current value for owners. This value is built on two factors: brand heritage and limited, exclusive factor.

High-end brands often rely on their brand heritage to convey their stories and missions; thereby increasing the reputation, reliability, improving brand awareness in the minds of users. Customers are willing to pay high prices for products that carry the brand’s legacy and form loyalty to that brand.

For example, the Daewoo E&C brand with a wealth of experience in project development in more than 47 countries has created for Hanoi a world-class urban area in sync with the amenities of a harmonious “green” living environment, besides functional areas such as administration, hotel, education, commerce and entertainment – Tay Ho Tay urban area.

In addition to the brand heritage, the value of branded real estate is also in the scarcity. Starlake Tay Ho Tay, located in the new administrative center of the capital, has so far handed over most of phase 1 to residents. The investor not only limits the number of apartments in the project, but also limits the number of apartments per floor plan. Most of the apartments in this project own 2 bright-facing sides, ensuring the apartment is always cool and beautiful city view. The prime location but the limited number of products have made the giants “super hearted” and compete to get this expensive brand item.

The limited quantities also help protect the prices of luxury real estate. Currently, there are only 517 projects around the world with 76,000 branded real estate, in which each brand brings its own unique features to each project as well as each location.

Heerim Architects & Planners – Korea – They are in charge of designing Tay Ho Tay high-class urban area. Thereby, they provide their residents with exclusive exclusivity and a high-class personal lifestyle experience. The monopoly is also shown in the service that the investor – Daewoo E&C provides exclusively for its residents. Starlake is designed with a self-contained utility like a miniature city than a luxury resort. Residents of all age groups can find a form of entertainment and relaxation suitable for many facilities such as four-season swimming pool, gym, tennis court, basketball court, golf course with screen, area shared reception, BBQ area, community room…

Starlake – Brand real estate trends in Vietnam

Last April, a real estate “Player” was ready to spend more than million USD for a 6-bedroom Starlake Duplex before even visiting the actual apartment.

“Many customers are willing to pay millions of dollars for luxury apartments abroad, now Starlake with international living standards, endorsement by global brand Daewoo, it will definitely be a brand name that anyone wants to own” an estate broker said.

In the midst of the Covid-19 epidemic, the economy was greatly affected, but the demand for real estate was increasing significantly, but investors and contractors still kept the prices of Starlake apartments stable, even with some “hot “The investor also launched a number of sales policies with” unbelievable big “incentives:

– Incentive directly to the value of the house: The preferential value is up to 13% when the customer pays 95% of the value of the apartment.
– Support for all types of service fees: Interest-free loans for up to 24 months, free parking, free management services…
– With some 3-bedroom apartments, the investor even donates the basic living room furniture package: sofa, tea table, dining table set, island table…

To immediately own a Starlake apartment, please contact:
STARLAKE Urban Area Project – The Central Area of Tay Ho Tay Urban Area
– Hotline: 0961 669 379/1800 0003
– Website: http://apartment.starlake-hanoi.com/